{"id":508,"date":"2024-11-21T07:16:49","date_gmt":"2024-11-21T07:16:49","guid":{"rendered":"https:\/\/thefoodintelligencecompany.com\/business-case"},"modified":"2025-04-11T10:01:07","modified_gmt":"2025-04-11T10:01:07","slug":"business-case","status":"publish","type":"page","link":"https:\/\/thefoodintelligencecompany.com\/en\/business-case","title":{"rendered":"BUSINESS CASE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"508\" class=\"elementor elementor-508\" 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data-elementor-post-type=\"page\">\n\t\t\t\t<div data-bdt-sticky=\"position: start\" class=\"bdt-sticky elementor-element elementor-element-5f8c36cd e-grid elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-con-boxed e-con e-parent\" data-id=\"5f8c36cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-849879f elementor-widget elementor-widget-image\" data-id=\"849879f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"403\" height=\"362\" src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/LOGOS-SMARTFOOD-e1732103168485.png\" class=\"attachment-large size-large wp-image-205\" alt=\"\" srcset=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/LOGOS-SMARTFOOD-e1732103168485.png 403w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/LOGOS-SMARTFOOD-e1732103168485-300x269.png 300w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171d328a elementor-nav-menu--stretch elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"171d328a\" data-element_type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; 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href=\"https:\/\/thefoodintelligencecompany.com\/productos\" class=\"elementor-item menu-link\">PRODUCTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-442\"><a href=\"https:\/\/thefoodintelligencecompany.com\/business-case\" class=\"elementor-item menu-link\">BUSINESS CASE<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21\"><a href=\"https:\/\/thefoodintelligencecompany.com\/contacto\" class=\"elementor-item menu-link\">CONTACT<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-3-en\"><a aria-expanded=\"false\" href=\"https:\/\/thefoodintelligencecompany.com\/en\" class=\"elementor-item menu-link\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            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class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21\"><a href=\"https:\/\/thefoodintelligencecompany.com\/contacto\" class=\"elementor-item menu-link\" tabindex=\"-1\">CONTACT<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-3-en\"><a aria-expanded=\"false\" href=\"https:\/\/thefoodintelligencecompany.com\/en\" class=\"elementor-item menu-link\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\"\n            alt=\"English\"\n            \n            \n    \/><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item 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192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Men\u00fa\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-drop-in\">\n\t\t\t\t<ul id=\"menu-1-b6a253b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-23\"><a href=\"https:\/\/thefoodintelligencecompany.com\/home\" class=\"elementor-item menu-link\">HOME<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-22\"><a href=\"https:\/\/thefoodintelligencecompany.com\/productos\" class=\"elementor-item menu-link\">PRODUCTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-442\"><a href=\"https:\/\/thefoodintelligencecompany.com\/business-case\" class=\"elementor-item menu-link\">BUSINESS CASE<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21\"><a href=\"https:\/\/thefoodintelligencecompany.com\/contacto\" class=\"elementor-item menu-link\">CONTACT<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-3-en\"><a aria-expanded=\"false\" href=\"https:\/\/thefoodintelligencecompany.com\/en\" class=\"elementor-item menu-link\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\"\n            alt=\"English\"\n            \n            \n    \/><\/a>\n<ul class=\"sub-menu 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958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-b6a253b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-23\"><a href=\"https:\/\/thefoodintelligencecompany.com\/home\" class=\"elementor-item menu-link\" tabindex=\"-1\">HOME<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-22\"><a href=\"https:\/\/thefoodintelligencecompany.com\/productos\" class=\"elementor-item menu-link\" tabindex=\"-1\">PRODUCTS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-442\"><a href=\"https:\/\/thefoodintelligencecompany.com\/business-case\" class=\"elementor-item menu-link\" tabindex=\"-1\">BUSINESS CASE<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21\"><a href=\"https:\/\/thefoodintelligencecompany.com\/contacto\" class=\"elementor-item menu-link\" tabindex=\"-1\">CONTACT<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-3-en\"><a aria-expanded=\"false\" href=\"https:\/\/thefoodintelligencecompany.com\/en\" class=\"elementor-item menu-link\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\"\n            alt=\"English\"\n            \n            \n    \/><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-3 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-3-es\"><a href=\"https:\/\/thefoodintelligencecompany.com\/\" class=\"elementor-sub-item menu-link\" tabindex=\"-1\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/es.svg\"\n            alt=\"Spanish\"\n            \n            \n    \/><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21ba35b1 e-con-full e-flex e-con e-child\" data-id=\"21ba35b1\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1762782d e-flex e-con-boxed e-con e-parent\" data-id=\"1762782d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ea6695 elementor-widget__width-initial bdt-reveal-preload bdt-reveal-effects-yes elementor-widget elementor-widget-heading\" data-id=\"78ea6695\" data-element_type=\"widget\" data-settings=\"{&quot;element_pack_reveal_effects_enable&quot;:&quot;yes&quot;,&quot;element_pack_reveal_effects_color&quot;:&quot;#E4BC6E87&quot;,&quot;element_pack_reveal_effects_direction&quot;:&quot;lr&quot;,&quot;element_pack_reveal_effects_easing&quot;:&quot;easeOutQuint&quot;,&quot;element_pack_reveal_effects_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]}}\" style=\"--ep-reveal-effects-init: 0;\" data-nnn=\"#E4BC6E87\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUSINESS CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d16c618 e-flex e-con-boxed e-con e-parent\" data-id=\"d16c618\" data-element_type=\"container\" id=\"ABAJO\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c13ab15 e-con-full e-flex e-con e-child\" data-id=\"1c13ab15\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3719fbbf elementor-widget elementor-widget-image\" data-id=\"3719fbbf\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/6.png\" class=\"elementor-animation-bob attachment-large size-large wp-image-445\" alt=\"\" srcset=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/6.png 500w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/6-300x300.png 300w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/6-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48b1a535 e-con-full e-flex e-con e-child\" data-id=\"48b1a535\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191e7f7 elementor-widget elementor-widget-bdt-advanced-heading\" data-id=\"191e7f7\" data-element_type=\"widget\" data-widget_type=\"bdt-advanced-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"191e7f7\" class=\"bdt-ep-advanced-heading\" data-settings=\"{&quot;titleMultiColor&quot;:&quot;no&quot;}\">\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title\">\n\t\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title-content\">\n\t\t\t\t\t\t\t\t\t\tBusiness case\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<h2 class=\"bdt-ep-advanced-heading-title\"><span class=\"bdt-ep-advanced-heading-main-title\"><span class=\"bdt-ep-advanced-heading-main-title-inner\"> INNOVACI\u00d3N <\/span><span class=\"line bdt-button-icon-align-bottom\"><\/span><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146c7534 elementor-widget elementor-widget-text-editor\" data-id=\"146c7534\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li><b>What is the challenge?<\/b> The launch of a non-pasteurized smoothie will take place in two established European markets, specifically in France and Germany.<\/li>\n  <li><b>Is the generation of new business opportunities feasible?<\/b> The introduction of a line of fresh juices is proposed to compete with the dairy product category, with the aim of highlighting the naturalness and nutritional value of fresh juice.<\/li>\n  <li><b>What type of innovation does this advance involve?<\/b> A Research and Development (R&#038;D) technology based on flash pasteurization has been developed within the framework of a new company, extending the product&#8217;s shelf life to 28 days. This innovation is complemented by a product design based on science, which maximizes the optimal amount of vitamins needed to improve health.<\/li>\n  <li><b>Who are the potential collaborators for our organization?<\/b> Health sector professionals, health-specialized journalists, consumer associations, etc.<\/li>\n  <li><b>Claim:<\/b> The first fresh juice that maintains its flavor and freshness properties for 28 days.<\/li>\n  <li><b>What would the brand&#8217;s positioning strategy be?<\/b> Placement in the refrigerated section and targeting breakfast as the moment of consumption.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcfc9d8 e-flex e-con-boxed e-con e-parent\" data-id=\"dcfc9d8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53408899 e-con-full e-flex e-con e-child\" data-id=\"53408899\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9c8512 elementor-widget elementor-widget-image\" data-id=\"4b9c8512\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/7.png\" class=\"elementor-animation-bob attachment-large size-large wp-image-443\" alt=\"\" srcset=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/7.png 500w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/7-300x300.png 300w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/7-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ea9d99 e-con-full e-flex e-con e-child\" data-id=\"35ea9d99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7749c129 elementor-widget elementor-widget-bdt-advanced-heading\" data-id=\"7749c129\" data-element_type=\"widget\" data-widget_type=\"bdt-advanced-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"7749c129\" class=\"bdt-ep-advanced-heading\" data-settings=\"{&quot;titleMultiColor&quot;:&quot;no&quot;}\">\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title\">\n\t\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title-content\">\n\t\t\t\t\t\t\t\t\t\tBusiness case\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<h2 class=\"bdt-ep-advanced-heading-title\"><span class=\"bdt-ep-advanced-heading-main-title\"><span class=\"bdt-ep-advanced-heading-main-title-inner\">Brand reputation<\/span><span class=\"line bdt-button-icon-align-bottom\"><\/span><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab88acf elementor-widget elementor-widget-text-editor\" data-id=\"4ab88acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li><b>What is the challenge to achieve differentiation?<\/b> Reduce alcohol consumption (distilled or fermented) in sensitive groups and educate consumers on social and responsible drinking.<\/li>\n  <li><b>Can new business opportunities be created?<\/b> Promote moderate alcohol consumption and improve the category&#8217;s reputation.<\/li>\n  <li><b>What innovation does it involve?<\/b> An online communication campaign targeting various health groups and meetings with experts and key opinion formers.<\/li>\n  <li><b>Who are our potential partners?<\/b> Health and Nutrition-Dietetics professionals.<\/li>\n  <li><b>Claim:<\/b> Alcohol consumption must be controlled, and we must learn about the factors that affect its metabolization in the body.<\/li>\n  <li><b>What would the brand positioning be?<\/b> Consult your health professional to learn about responsible alcohol consumption.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3d8e35 e-flex e-con-boxed e-con e-parent\" data-id=\"a3d8e35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cc755d e-con-full e-flex e-con e-child\" data-id=\"6cc755d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5f8d0 elementor-widget elementor-widget-image\" data-id=\"4f5f8d0\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/8.png\" class=\"elementor-animation-bob attachment-large size-large wp-image-444\" alt=\"\" srcset=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/8.png 500w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/8-300x300.png 300w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/8-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-473420c e-con-full e-flex e-con e-child\" data-id=\"473420c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ffa35 elementor-widget elementor-widget-bdt-advanced-heading\" data-id=\"a5ffa35\" data-element_type=\"widget\" data-widget_type=\"bdt-advanced-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"a5ffa35\" class=\"bdt-ep-advanced-heading\" data-settings=\"{&quot;titleMultiColor&quot;:&quot;no&quot;}\">\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title\">\n\t\t\t\t<div class=\"bdt-ep-advanced-heading-sub-title-content\">\n\t\t\t\t\t\t\t\t\t\tBusiness case\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<h2 class=\"bdt-ep-advanced-heading-title\"><span class=\"bdt-ep-advanced-heading-main-title\"><span class=\"bdt-ep-advanced-heading-main-title-inner\">Business Development<\/span><span class=\"line bdt-button-icon-align-bottom\"><\/span><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac0d27 elementor-widget elementor-widget-text-editor\" data-id=\"dac0d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li><b>What is the challenge to achieve differentiation?<\/b> Excessive bread consumption in some cultures is associated with low intellectual performance, and overconsumption is linked to increased obesity.<\/li>\n  <li><b>Can new business opportunities be created?<\/b> Generate a new positioning for the bread category as the &#8220;first natural food,&#8221; essential for life and growth.<\/li>\n  <li><b>What innovation does it involve?<\/b> Various actions were developed: a digital campaign, initiatives in schools to promote physical exercise, a TV program, and the use of start-ups and innovation ecosystems to enhance knowledge of the supply chain and promote responsible marketing, among others.<\/li>\n  <li><b>Who are our potential partners?<\/b> Health and Nutrition-Dietetics professionals, public health administration, and end consumers.<\/li>\n  <li><b>Claim:<\/b> \u201cBread: growing your future.\u201d<\/li>\n  <li><b>What would the brand positioning be?<\/b> Bread is the first essential food at the base of the nutritional pyramid.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383e523d e-flex e-con-boxed e-con e-parent\" data-id=\"383e523d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79c47335 e-con-full e-flex e-con e-child\" data-id=\"79c47335\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bad8858 elementor-widget elementor-widget-image\" data-id=\"5bad8858\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"898\" src=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-1024x898.png\" class=\"attachment-large size-large wp-image-204\" alt=\"\" srcset=\"https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-1024x898.png 1024w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-300x263.png 300w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-768x674.png 768w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-1536x1348.png 1536w, https:\/\/thefoodintelligencecompany.com\/wp-content\/uploads\/2024\/11\/logo-1-2048x1797.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc61eea elementor-widget elementor-widget-text-editor\" data-id=\"cc61eea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Food Intelligence<\/strong> is a company established in 2017 as a result of the merger of two companies in the investment sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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